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PC Magazine Launches iPad Edition

NEW YORK–(BUSINESS WIRE)–

Ziff Davis, Inc., one of the nation’s leading technology media
companies, announced that PC
Magazine®
will be available today in the iPad®
App Store℠ and Apple® Newsstand
. Every month, the iPad
edition of PC Magazine will contain more than 40 articles, reviews and
features about the latest technology; interactive elements such as
360-degree views of products; small file sizes to allow for quick
downloading; and no advertising whatsoever.

“Because we ceased the print publication a few years ago and shifted
purely to the Web, we were able to design an iPad edition from scratch
with the iPad consumer in mind,” said Dan Costa, Editor-in-Chief, Ziff
Davis. “We know consumers love rich content, but hate long download
times. The April issue is only 70 MB and the exclusion of advertising is
another great benefit to readers.”

PC Magazine’s other digital editions, which are available on Zinio®,
Nook®,
Kindle®
and the Sony®
Reader™
, now have over 50,000 paid circulation, making it one of the
most successful digital publications in the magazine industry. Those
versions of PC Magazine have also been redesigned with the April 2012
issue.

“It is remarkable that we already have over 50,000 in paid circulation
for our digital editions,” said Vivek Shah, CEO, Ziff Davis. “With the
launch of our iPad edition – and the redesign of the other versions –
we’re very bullish about the growth we expect to see in subscribers and
single-copy buyers.”

The PC Magazine app for the iPad will be free to download and will
include a free sample issue. The April issue is available for $3.99 and
consumers can also choose two subscription options: monthly at $1.99 or
annually at $19.99.

Ziff Davis, Inc. is a leading digital media company specializing in the
technology market, reaching over 40 million in-market buyers and
influencers every month. Ziff Davis sites, which feature trusted and
comprehensive evaluations of the newest and hottest products, include
PCMag.com, ExtremeTech.com and Geek.com. Ziff Davis also operates
BuyerBase®, the most advanced ad targeting platform focused
on tech buyers and LogicBuy.com, a leading provider of deals and
discounts on tech products. Ziff Davis B2B operates Toolbox.com, the #1
network for IT professionals and is a leading provider of online
research to enterprise buyers and high-quality leads to IT vendors. More
information on Ziff Davis can be found at ziffdavis.com.

Apple and iPad are registered trademarks of Apple Inc. App Store is a
trademark of Apple Inc.

Other trademarks are the property of their respective owners.

The Rosen Group
Matt Schwartz, 646-695-7047
mschwartz@rosengrouppr.com

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