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AppWave Store Transforms the Windows PC Experience with "Smart App Streaming"

SAN FRANCISCO–(EON: Enhanced Online News)–Embarcadero Technologies today announced the launch of the AppWave Store
a revolutionary new way to discover and run PC applications without all
the traditional hassles of PC software. The AppWave Store lets users
find and stream Windows applications on-demand using new “Smart App
Streaming” technology, running them locally and instantly at full speed
utilizing new “Smart App Isolation”. The AppWave Store can be used
freely by home and business users but the AppWave platform also
addresses three of the biggest hassles with Windows software in IT: the
wasted time and resources spent obtaining, distributing, installing, and
uninstalling PC software, the stability and performance degradation of
Windows after installing applications, and the lack of visibility into
how software is actually used within organizations.

“With AppWave, PC users can be much more productive in their home and
work environment”

“Today, people expect on-demand access to any app they need on their
mobile devices, but PC software is stuck in the 90’s with long downloads
and installs that can adversely affect the performance of the Windows
environment,” said Wayne Williams, Chief Executive Officer, Embarcadero.
“With the AppWave Store we’ve created the first true app store
experience for Windows software. We’ve also created an AppWave business
platform for organizations that are seeking to gain the same AppWave
benefits, plus application usage tracking, for all the existing Windows
software in their organization.”

The AppWave Store is part of the AppWave platform utilizing new “Smart
App Streaming” cloud technology to allow users to search for and
instantly run PC apps from anywhere – similar to the way YouTube streams
for video and Netflix does for movies. Apps are stored and run locally
on the user’s machine, so subsequent launches do not require a network
connection. Unlike virtualization technologies, and similar to mobile
devices, AppWave’s new “Smart App Isolation” technology allows
applications to run at full speed and fully integrated with each other
and the desktop environment while maintaining “out of the box” PC
performance, regardless of the number of apps a user downloads. (See

The AppWave Store offers these key benefits:

  • The Benefits of Mobile App Stores for Windows PCs Consumers
    and companies alike are demanding new ways to streamline and
    “consumerize” the PC user experience. In the same way that users find
    and run applications on mobile devices, AppWave Store users have a
    familiar and instant, one-click access to PC software titles from
    anywhere, without the traditional hassles of acquiring software,
    installations, and related performance issues.
  • Ease of Use – Using the AppWave Store is simple – PC users
    access the store (
    and after a simple search, users just click and stream the apps they
    want without the traditional time-consuming installation process. Apps
    are stored and run locally on the user’s PC and are accessible whether
    the user is online or not. And since the store is cloud-based, PC
    users can move between different PCs and retrieve their apps from
    anywhere at any time.
  • Free Access to Critical Software – For small-to-medium
    organizations with limited IT resources, software budgets, and staff,
    the AppWave Store provides free and instant delivery of key PC
    business and productivity titles to users. Some of the most popular
    applications available include Evernote, OpenOffice, Adobe Reader,
    7Zip, and more. AppWave can be extended with an internal private
    AppWave Store that can manage all of the existing Windows software
    titles and custom software that a business already owns. Private
    AppWave stores give users instant access to all of an organization’s
    software, and give IT staffs visibility into the true application

“With AppWave, PC users can be much more productive in their home and
work environment,” said Williams. “AppWave provides the same 24/7
productivity that we’ve come to expect from our mobile devices, because
discovering and accessing apps happens on-demand.”

Survey Finds Productivity Affected by PC Software Experience

In conjunction with the introduction of the AppWave Store, Embarcadero
released findings today from a recent PC software survey showing over
72% of the 1,500 respondents find their productivity is affected by
having to search for, install and upgrade software on their PCs. The
ability to have self service, on-demand, one-click access to PC apps
would be valuable according to 84% of survey respondents. 48% said that
it would be very or extremely valuable to have one-click access to PC
software. A quarter of respondents said their company is looking at an
Enterprise App Store, with 6% indicating they are early adopters and
already have an App Store in place. Full details of the survey can be
found here: PC
Software Survey

About Embarcadero Technologies

Embarcadero Technologies, Inc., a software management and delivery
company, is a leading provider of database and application development
software tools and the only Enterprise App Store platform for PC
software, AppWave,
By using Embarcadero’s award-winning products, professionals can design
systems right, build them faster and run them better, regardless of
their platform or programming language. Three million users worldwide
and 90 of the Fortune 100 companies rely on Embarcadero products to
increase productivity, reduce costs, simplify change management and
compliance, and accelerate innovation. Founded in 1993, Embarcadero is
headquartered in San Francisco, with offices located around the world.
Embarcadero is online at

Embarcadero, the Embarcadero Technologies logos and all other
Embarcadero Technologies product or service names are trademarks or
registered trademarks of Embarcadero Technologies, Inc. All other
trademarks are the property of their respective owners.

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